PERCEPTION
LAS VEGAS
LAS VEGAS
LEONARDO: THE UNIVERSAL MAN
THE MUSEUM
PERCEPTION LAS VEGAS IS THE FIRST STATE-OF-THE-ART 17,000 SQUARE-FOOT DIGITAL ART MUSEUM LOCATED ON THE FAMOUS LAS VEGAS STRIP. AT PERCEPTION LAS VEGAS, YOU WILL EXPERIENCE NEXT-LEVEL DIGITAL ART INSTALLATIONS IMMERSING YOURSELF IN THE LIVES AND WORKS OF THE MOST CELEBRATED ARTISTS OF ALL TIMES.
THE EXPERIENCE
PERCEPTION LAS VEGAS PRESENTS THE WORLD PREMIERE OF LEONARDO THE UNIVERSAL MAN DIGITAL ART EXHIBITION. LEONARDO THE UNIVERSAL MAN WILL TRANSPORT YOU INTO THE GENIUS MIND OF LEONARDO DA VINCI USING STATE-OF-THE-ART IMMERSIVE DESIGN AND DIGITAL TECHNOLOGY INCLUDING THE MOST ADVANCED LIGHT AND SOUND SHOW EVER CREATED.
‘ ALL OUR KNOWLEDGE HAS ITS ORIGIN IN OUR PERCEPTION. ’
LEONARDO DA VINCI
LEONARDO DA VINCI
WE HAVE WORKED ON TWO MAIN ELEMENTS OF RESEARCH:
1. UNDERSTANDING DA VINCI AS A PERSON, HIS LIFE STORY, HIS PRINCIPLES, HIS VIEW ON THE WORLD, AND HIS WAY OF THINKING. HOW DA VINCI USED HIS WAY OF WORKING AND HIS RESEARCH DIRECTLY IN THE PAINTING.
2. LOOKING INTO HIS WORK, HIS CODEX’S, FROM SKETCHES TO PAINTINGS, FROM WRITTEN DOCUMENTS TO DETAILED BLUEPRINTS. GOING THROUGH EXPERT RESEARCH DOCUMENTS AND OPINIONS OF HIS PAINTINGS, TO UNDERSTAND HOW DA VINCI DEVELOPED AN IDEA TO A FINAL PAINTING WHILE APPLYING HIS BACKGROUND KNOWLEDGE AND RESEARCH INTO THESE PAINTINGS, MAKING HIM THE ‘MASTER PAINTER’.
EVENT: MUSEUM EXPOSITION
VENUE: PERCEPTION LAS VEGAS
COLLABORATION: TWOFIFTYK
1. UNDERSTANDING DA VINCI AS A PERSON, HIS LIFE STORY, HIS PRINCIPLES, HIS VIEW ON THE WORLD, AND HIS WAY OF THINKING. HOW DA VINCI USED HIS WAY OF WORKING AND HIS RESEARCH DIRECTLY IN THE PAINTING.
2. LOOKING INTO HIS WORK, HIS CODEX’S, FROM SKETCHES TO PAINTINGS, FROM WRITTEN DOCUMENTS TO DETAILED BLUEPRINTS. GOING THROUGH EXPERT RESEARCH DOCUMENTS AND OPINIONS OF HIS PAINTINGS, TO UNDERSTAND HOW DA VINCI DEVELOPED AN IDEA TO A FINAL PAINTING WHILE APPLYING HIS BACKGROUND KNOWLEDGE AND RESEARCH INTO THESE PAINTINGS, MAKING HIM THE ‘MASTER PAINTER’.
THE DEVELOPMENT WAS DONE FULLY WITH OUR IN-HOUSE TEAM AT TWOFIFTYK & EYESUPPLY (BOTH COMPANIES UNDER THE SAME OWNERSHIP AND CREATIVE SUPERVISION, BUT WITH DIFFERENT EXPERTISE, TWOFIFTYK FOCUSES ON THE FULL CREATIVE EXPERIENCE, EYESUPPLY ON THE VIDEO ASPECT OF THE EXPERIENCE.
THE AUTHENTICITY IS DERIVED FROM A LONG RESEARCH PHASE THROUGH LOTS OF BOOKS, PAPERS, AND OTHER DOCUMENTS. WITH THIS AS A BASIS, WE’VE WRITTEN A NARRATIVE THROUGH THE FULL LEONARDO EXPERIENCE TO TELL LEONARDO’S STORY AND SHOW HIS WORK TO THE VISITORS. AS ARTISTS OURSELVES, WE SEE DA VINCI AS A GREAT INSPIRATION, BUT WE ALSO SEE HIS WORK AS A TOOL TO FURTHER DEVELOP HIS ART INTO THE LEONARDO EXPERIENCE. NOT JUST SHOWING HIS WORK, BUT USING IT AS INSPIRATION AND CREATING A NEW ART FORM ON TOP OF WHAT IS ALREADY KNOWN AND SEEN. FOR EXAMPLE. USING 2D HAND-DRAWN SKETCHES OF DA VINCI’S FLYING MACHINE AND TRANSFORMING IT INTO A REALISTIC, DETAILED 3D ANIMATED OBJECT FLYING THROUGH THE EXPERIENCE.
WE HAVE CHOSEN TO GO FOR A COMBINATION OF THE WELL-KNOWN WORKS LIKE THE MONA LISA, LAST SUPPER, VITRUVIAN MAN, HIS SELF PORTRAIT, HEAD OF A WOMAN, AND THE LESSER-KNOWN WORKS DERIVED FROM THE CODEX ATLANTICUS. THIS COMBINATION GIVES US THE OPPORTUNITY TO PAY AN HOMAGE BY SHOWING BOTH TYPE OF WORKS, BUT IT ALSO GIVES US A SENSE OF FREEDOM TO USE HIS WORKS AS INSPIRATION TO DEVELOP NEW PIECES OF ART, TAKING HIS STYLE AND WAY OF WORKING INTO ACCOUNT.
CLIENT: SERIOUS CONTENT LLCEVENT: MUSEUM EXPOSITION
VENUE: PERCEPTION LAS VEGAS
COLLABORATION: TWOFIFTYK
